Resume & Highlights
Freelance & Contract Work
Freelance Designer & Content Creator
January 2020 - Present
role summary:
As a freelance designer and content creator, I partnered with a variety of organizations across the sports and entertainment industries. My work ranged from branded content and social media graphics to press-release-style threads and logo development. Each project emphasized storytelling, visual identity, and strategic communication.
HIGHLIGHTS:
Designed recruitment and commitment graphics for youth athletes (Son of a Pitch Media)
Created tournament logos and event promo materials (Son of a Pitch Media)
Developed summer camp graphics for Bouna Time GK Academy
Produced grant partnership press thread for The Over Under Initiative
Designed logo suite and co-founder launch materials for Goalpher
Created YouTube thumbnails and promo graphics for the Professional Fighters League
TOOLS USED:
Affiliated Organizations:
Son of a Pitch Football Company
Partner & Creative Director
November 2023 - Present
role summary:
Co‑founder, brand architect, and creative director for Staten Island’s first all‑in‑one technical training brand. I coined the name Son of a Pitch to spotlight the life‑lessons and relationships that blossom from time spent on the field; the crest’s blooming flower and the color palette both nod to clubs that shaped my journey. I built and now maintain the company website, oversee all digital storytelling, and manage the physical brand experience inside the SOAP Technical Training Center.
HIGHLIGHTS:
Digital / Online
Built and manage sonofapitchfc.com, including ecommerce, booking, and SEO
Produced live and post‑game media for the UPSL men’s team and Staten Island High‑School All‑Star Games
Led multi‑platform promo campaigns for original tournaments:
TLC Futsal Classic (40+ clubs across tri‑state)
Summer Sizzle 7v7 (20+ local clubs; mid‑summer showcase)
SOAP Super Draft — first co‑ed futsal tournament where players registered individually and were drafted live on Instagram; focus on street‑style freedom and creative expression
Hawk City 3v3 — partnership with Staten Island Ferryhawks; 160+ players competing on the outfield grass with every team receiving baseball game ticketsGrew brand presence via daily reels, livestream training sessions, and player‑feature content
Print & Physical
Designed the primary and alternate marks, type system, color palette, and full brand guidelines
Produced all facility signage, wall murals, and tournament/event banners
Created every piece of SOAP apparel—from training kits to retail drops—managing vendors and production timelines
TOOLS USED:
Affiliated Organizations:
The Son of a Pitch Foundation
Co-Founder
February 2024 - Present
role summary:
Co-founded a non-profit foundation aimed at addressing pay-to-play barriers in youth soccer by offering accessible programming and community-driven events. Led the foundation’s creative direction while actively supporting event operations and outreach.
HIGHLIGHTS:
Designed the Foundation’s logo and built its official website
Co-organized local initiatives including:
A special needs soccer program
Free open-play sessions for local youthCreated all promotional materials for the inaugural SOAP Foundation Golf Outing
TOOLS USED:
Affiliated Organizations:
Manhattan SC
Digital Marketing Designer & Social Media Manager
May 2022 - September 2024
role summary:
Served as the digital content creator and media lead for Manhattan SC across all levels of the club, including its elite youth travel and ECNL programs, as well as its USL W and League Two squads. Owned end‑to‑end visual storytelling across social platforms and documented key moments such as the club’s Lamar Hunt U.S. Open Cup run.
HIGHLIGHTS:
Crafted player‑signing visuals, match promos, Starting XI, live‑score, and final‑score graphics for both senior teams
Photographed every home fixture, delivering same‑day highlight galleries and Instagram reels
Produced long‑form and short‑form social content around the club’s U.S. Open Cup campaign, including storyline threads and live updates throughout their historic run
TOOLS USED:
Affiliated Organizations:
College of Staten Island
Men's Soccer Head of Marketing & Social Media
August 2021 - November 2023
role summary:
Assistant men’s soccer coach and dedicated media lead for the Men’s Soccer program. Balanced coaching duties, video analysis, and recruitment support with comprehensive digital and print design. Assisted the wider athletics department specifically during awards and donation seasons.
HIGHLIGHTS:
Digital / Online
Produced match‑day graphics (announcements, Starting XI, Final Score) and edited highlight reels for player spotlights
Managed seasonal donation and awards campaigns for the athletics department (graphics + reels)
Created scouting and opposition‑analysis video packages for coaching staff
Print & Physical
Designed stadium banners, hall‑of‑fame displays, and locker‑room graphics for the men’s program
Produced promotional giveaways (custom t‑shirts, keychains, mugs) for fans and recruits
TOOLS USED:
Affiliated Organizations:
Morris Elite SC
USL Digital Content Designer & Match Day Coordinator
November 2020 - August 2022
role summary:
Started as a media intern and advanced to match‑day coordinator and content strategist for the USL League Two and W League programs.
HIGHLIGHTS:
Managed Instagram feed & stories: pre‑match promos, animated lineup graphics, real‑time goal/score updates, post‑match reels
Curated X/Twitter content: GIFs, score lines, and live commentary threads tailored for rapid engagement
Designed motion graphics for scoreboard LED and in‑stadium screens
Acted as game‑day statistician using SportsEngine while simultaneously publishing updates
TOOLS USED:
Affiliated Organizations:
Wixspace
Project Manager
November 2020 - July 2021
role summary:
Remote project manager and web designer overseeing custom Wix builds for small businesses, unions, and nonprofits. Advanced from social media scheduler to full project ownership, handling discovery, design, SEO, and launch.
HIGHLIGHTS:
Managed onboarding and site architecture for 10+ client websites
Designed responsive layouts, selected visual assets, and implemented SEO best practices
Led revision meetings, published sites, and provided help‑desk support for post‑launch tweaks
TOOLS USED:
Affiliated Organizations:
Superior Soccer Camps
Graphic Designer & Marketing Specialist
May 2020 - March 2021
role summary:
Brand designer and content creator for a soccer ID‑camp platform under Superior Squad Sports Management.
HIGHLIGHTS:
Created the original and current Superior Soccer Camps logo and style guide
Designed event flyers, social media promos, and registration collateral to drive player sign‑ups
TOOLS USED: